The Community Liaison Director (CLD) develops and implements the strategic community education plan. Coordinates programs for new and existing hospital services to the community. Conducts educational research to determine the need of new services and provides administration with summaries and recommendations pertaining to these evaluations. Coordinates the production and placement of advertisements and evaluates market reactions to advertising programs and marketing campaigns. Supervises Community Education Liaisons. All duties to be done in accordance with Joint Commission, Federal and State regulations, Oceans', policies and procedures and Performance Improvement Standards.
Builds relationships with community professionals to generate referrals to Adolescent, Adult and/or Geriatric Psychiatry Unit Program.
Performs mobile assessments.
Makes 1:1 contacts with community professionals.
Maintains involvement in community service organizations.
Initiates strategies to generate referrals to Adult and/or Geriatric Psychiatry Unit and educates health care facilities and members in the community and rural areas.
Generates feedback from customers to determine needs in the community.
Promotes specialty clinics in the community to highlight Adult and/or Geriatric Psychiatry Unit's program and services.
Assists the Regional Director in the planning and implementation of education strategies.
Analyzes marketing data to develop strategies.
Reports to team members information affecting community education efforts.
Graduate of an accredited College or university with a bachelor's degree in either marketing, mass communications, business administration or equivalent experience. Minimum of two (2) years experience in marketing or advertising, preferably in a medical or hospital environment.
Knowledge of hospital operations and psychiatric programs preferred. Strict adherence to all corporate compliance policies; which includes code of conduct and code of ethics. Passes age/disability/cultural sensitivity skills test, probationary and annual monitor. Demonstrates knowledge of growth and development. Communicates in age/disability/culturally sensitive manner to patients, patient's families and referral sources. Must successfully complete CPR certification and an Oceans approved behavioral health de-escalation program.
Subject to many interruptions. Occasional pressure due to multiple calls and inquiries. This position can be high paced and stressful; must be able to cope mentally and physically to atmosphere. This person might sometimes experience disagreeable odors, sights and/or unpredictable patient behavior. Work requires spending approximately 85% or more of the time inside a building, which offers protection.